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Marketing Strategy

A good marketing strategy combines all of your marketing goals into a single comprehensive plan. 


There are many different approaches to defining a marketing strategy, however there are common steps which will help guide you through the process.

  • Undertake a situation analysis​

  • Define your target audience

  • Define your marketing goals

  • Set a realistic budget

Genesis is able to guide you through the process of producing your Marketing Strategy Document, which will include full details of the proposed marketing mix, a fully costed plan, and a detailed timetable of individual actions to achieve your goals. 


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