A good marketing strategy combines all of your marketing goals into a single comprehensive plan.
There are many different approaches to defining a marketing strategy, however there are common steps which will help guide you through the process.
Undertake a situation analysis
Define your target audience
Define your marketing goals
Set a realistic budget
Genesis is able to guide you through the process of producing your Marketing Strategy Document, which will include full details of the proposed marketing mix, a fully costed plan, and a detailed timetable of individual actions to achieve your goals.